Sold Separately.
The problem
Electronic music DJ. Visual identity system and merch.
Sold Separately had a sound and a logo idea, but no identity to carry it. To stand out in a crowded scene and sell merch, the brand needed a consistent look that worked everywhere it showed up.
What I delivered
I took his logo concept and turned it into a clean, production-ready vector mark, then built the system around it: a high-contrast color palette, a type pairing, a custom "S" pattern, brand guidelines, and merch designs.
What changed
Sold Separately now has a complete, consistent identity, with the rules and files to apply it to anything, from apparel to future flyers and stage visuals.
