Brief

Sold Separately is an electronic music DJ known for high-energy sets and an underground aesthetic, catering to a crowd that values raw, unfiltered experiences.

To stand out in a saturated scene, they needed a cohesive brand. We partnered on a full visual identity build - covering logo conception, typography, color palettes, custom patterns, and merch designed to establish an abrasive, unmistakable presence.

The visual system relies on a high-contrast palette of neon magenta, slime green, and deep black. Typography balances heavy utility (Rubik Black) with chaotic personality (Lacquer), supported by a kinetic 'S' pattern system built for digital flyers and stage visuals.

Physical touchpoints like apparel use minimalist logo placements, letting the loud brand colors do the heavy lifting. Every element reinforces a vibe of organized chaos.