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PRODUCT OF MY ENVIRONMENT.

Be a Product of Your Environment, where every stitch tells a story of overcoming, and every garment is a testament to making the best of the cards life dealt.

Brief

In this study, I was invited to collaborate on a new clothing brand by rapper and musician 6ixson. The original idea came from his life experiences and he wanted to tell his story on one of his favorite mediums; apparel. "Product of Your Environment" is a clothing line that aims to celebrate resilience, perseverance, and triumph over adversity. The brand's essence lies in the belief that every individual is shaped by their surroundings, every experience contributes to their journey, and that you have the power. The clothing designs should reflect the stories of overcoming challenges that life may throw you

We aim to reach urban millennials and Gen Z individuals who appreciate unique, meaningful apparel, and those who resonate with stories of overcoming adversity and making the best of life's challenges

Objectives / Deliverables

  • - Black & White logo design
  • - Print-ready artwork

Tools Used

Adobe Illustrator

Adobe Photoshop

Client

Musician: 6ixson

01/2021 - 01/2021

10/2023 - 11/2023

Services Utilized

branding