Exo Detailing.
The problem
Exo had a logo, a high standard of work, and a clientele that drives luxury vehicles. They didn't have a way to sell it yet.
There was no website, the services and pricing were still rough drafts, and booking ran through conversation. For a premium service, that gap matters. When the presentation looks casual, the customer starts to question the price before they ever see the work.
The Diagnosis
In luxury detailing, the customer is buying trust before they're buying a wash. They hand over a car they care about to someone who comes to their driveway. The brand has to answer the price question before it gets asked. So the job started with the offer itself, not the website.
What I delivered
A clear service and pricing structure, turning the owner's drafts into packages a customer can understand and choose from without a phone call. A website and copy that present Exo at the level of the cars they work on, built on Wix so the owner can update content himself. A booking flow through Square, connected to the site so a customer can go from first visit to a booked appointment in one sitting. Art direction, with imagery curated to match the standard of the service while the business builds its own photo library.
Exo went from a logo and a set of notes to a complete, bookable business online. Customers now have a clear offer, a set price, and a direct way to book, so the conversation starts with scheduling instead of justifying the cost.
