Metz.
The problem
Family-run lounges and package store, Daytona Beach, FL, since 1951. Website, historical research and archive scans, and on-location photography and video.
Metz has been a Daytona Beach institution for more than seven decades, with two lounges, one of them paired with a package store. The loyalty was there, but almost all of it lived offline. Metz had no real web presence, so younger locals and visitors coming into town had no way to find it, learn its story, or know what made it different. The history that set Metz apart was invisible to the people it wanted to reach next.
The Diagnosis
A place like Metz doesn't need to reinvent itself to reach a new crowd. Its story is already the selling point. The job was to find that story, put it where new customers look first, and keep it honest to the place regulars already love.
What I delivered
Historical research and archive scans, digging into the family's history and restoring old photos so seventy years of heritage could be shown, not just claimed. A debut website that introduces both locations in one place and carries the original 1951 logo forward without changing it, built on WordPress so they can update it themselves. On-location photography and video that captures each room as it really feels, the same atmosphere regulars come back for.
Metz went from no web presence to a site the family is proud of, one that puts its heritage in front of the younger locals and tourists it wanted to reach. The owners were proud to show the result, and the site is still live today.
