METZ LIQUOR & LOUNGE.

Brief

For Metz Liquor & Lounge, an established local favorite, I was responsible for developing an online presence to help attract a younger crowd while maintaining their existing base. The first step in this strategy was to create a website where both locals and tourists can easily find Metz, whether they’re looking for a vibrant bar to relax in or a nearby liquor store. To cater to this diverse audience, I adopted a minimalistic design aesthetic, complemented by colorful, eye-catching photography that highlights the dynamic atmosphere of Metz, and type that speaks to the history of the business. My design approach focuses on night scenes, showcasing the lively environment that invites everyone to come in and enjoy. The visual flow encourages action, guiding users to visit Metz and experience it firsthand.

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