Punchline Manufacturing.

Brief

Punchline began in 2000, manufacturing wholesale framed art and mirrors for the furniture and decor industry. In addition to B2B art and frame sales, Dan expanded the business to include designing and manufacturing outdoor HDPE furniture. I was introduced to Dan through a mutual friend when he needed an in-house designer to take charge of all design-related aspects of the company.

At the time, the business had little established online, aside from a Flash-based website that only featured the art side of the business. It was crucial to create a digital platform for the outdoor furniture division. Since then, we’ve successfully launched a new website, averaging over 300 visitors per month with a gradual increase since the launch. Alongside managing the website, I have also led the design efforts for internal and external communications to expedite the manufacturing and ordering process, including photography, documents, and both physical and digital marketing materials.

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