MEANT 2 MOVE.

Brief

Andrew approached me to create the visual identity and online presence for Meant 2 Move, his personal training company. The goal was to establish a more professional platform that would allow him to reach clients directly, bypassing third-party services and spreading his message of wellness more effectively. As the lead designer, I took a strategic approach to create a welcoming and empowering brand essence. This was achieved through a cohesive visual identity and website design, ensuring users are left with a strong and positive impression of the brand. Since its launch in late March 2024, Andrew's site has attracted hundreds of visitors, including both returning clients and potential prospects—all without any formal marketing efforts. The visual identity included a logo, logo mark, color palette, and font studies for web & print uses.

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