Downtown Divas Boutique

Brief

Founded by Cori, the boutique is a glamorous and safe space where customers feel supported in finding their best looks. As lead stylist, Cori provides a personalized touch that makes every client feel like they have a dedicated team of fashion experts. In 2019, Cori approached me to help expand her business online. After nearly two decades as a brick-and-mortar store, her existing website lacked e-commerce functionality and was difficult to manage. I recommended a seamless migration to Shopify, allowing her to run both her online and physical stores efficiently. Since then, we’ve continued to work today on assets as seasons change, and Cori now utilizes Shopify's POS system in-store, creating a fully integrated online and offline shopping experience.